Social Media Specialist

We are looking for a Social Media Specialist - a true Social Media Ninja - who lives and breathes social media and actively participates in tech communities (LinkedIn, X, Reddit, Discord, etc.).

You’re both a strategist and a hands-on executor who knows how to speak to technical audiences in an authentic way. You actively use AI and innovative tools to create, distribute, and amplify content driving reach, sparking conversations, and building real engagement within the community.

What you will do

Strategy & Execution

• Own and execute social media strategy across key platforms (LinkedIn, X, Reddit, Discord + niche IT communities)

• Build and grow presence within relevant ecosystems and actively engage with tech communities

• Create, adapt, and distribute content tailored to different audiences (developers, tech leaders, decision-makers)

• Plan and manage content calendars, while experimenting with new formats and unconventional approaches

• Stay on top of trends in IT communities and react in real-time

• Analyze performance (engagement, reach, conversions) and continuously optimize activities

• Collaborate closely with marketing, tech, and sales teams to align with business goals

• Translate business objectives into meaningful, engaging social communication

• Develop and execute personal brand strategies for key experts (incl. content, ghostwriting, and growth on X) 

Process & system ownership 

• Design and optimize end-to-end social media workflows (planning → creation → approvals → publishing)

• Coordinate content approvals with technical experts and stakeholders

• Build reusable templates and formats (with designers, but independently when needed)

• Ensure brand consistency across all channels

• Implement and manage automation tools (scheduling, workflows, content pipelines)

• Improve speed, efficiency, and scalability of social media operations

• Monitor key topics, hashtags, and competitors, with clear response playbooks

• Create prompt templates and reusable AI workflows for recurring content

• Define internal guidelines for AI usage (where it helps, where it’s off-limits, how to stay transparent)

Performance & growth

• Monitor trends in IT communities and react in real-time

• Analyze performance (engagement, reach, conversions) and optimize

• Experiment with formats, tools, and unconventional approaches

• Use AI-powered tools for advanced social listening and trend detection beyond traditional dashboards

Collaboration

• Collaborate with marketing, tech, and sales teams

• Translate business goals into engaging social content

• Turn internal insights into compelling, shareable posts

• Support technical experts in building authentic presence and engagement on X

What we expect

Nice to have