Marketing Lead / Marketing Owner

We are looking for a proactive, business-oriented Marketing Lead who will take end-to-end ownership of marketing for a selected go-to-market focus - a defined area of expertise we want to position and grow with a specific audience.

In this role, you will act as the central marketing partner, connecting strategy, execution, sales support, and communication into one cohesive plan.

This is a role for someone who sees the big picture, understands how marketing activities connect, and can turn strategy into concrete actions, assets, and results taking full ownership and driving things forward.

What you will do

Strategy & ownership

• Build and own marketing strategy for assigned Technology Spaces

• Plan and execute marketing activities aligned with business goals

• Work closely with technology leaders and business teams to support the offering

• Own and grow selected communities - build engagement, expand reach, and maintain long-term relationships

• Identify and select the most effective communication channels

• Ensure consistency across messaging, channels, and campaigns

• Connect different marketing efforts into one coherent ecosystem

Execution & delivery 

• Create and deliver marketing assets across channels (landing pages, campaigns, content, event materials)

• Write and optimize marketing copy (website, campaigns, sales enablement materials)

• Coordinate work with designers, developers, and other specialists to deliver end-to-end campaigns

• Support and execute marketing activities for events, webinars, and campaigns

• Ensure all activities are delivered on time and aligned with business priorities

• Take ownership of execution — regardless of channel or format

Collaboration & alignment

• Act as a key partner for sales and technology teams

• Lead regular (e.g. weekly) alignment meetings with stakeholders (GTM meetings)

• Drive communication between marketing, sales, and technology teams

• Align priorities, initiatives, and messaging across all involved parties

Performance & optimization

• Monitor performance and optimize activities based on insights

• Use data to improve campaigns, channels, and messaging

• Continuously test and improve approaches across channels

What we expect

• Experience in B2B marketing in the IT/tech industry (must-have)

• Strong understanding of both marketing strategy and hands-on execution

• Experience working closely with sales teams

• Ability to own topics end-to-end - from idea to delivery

• Excellent communication and stakeholder management skills

• Strong organizational and coordination skills

• Confidence in leading meetings and aligning multiple parties

• Understanding of how different marketing channels work together

• Proactive, ownership-driven mindset

• Fluent English (written and spoken)

Tools & capabilities

• Experience with marketing tools such as HubSpot (or similar CRM/automation platforms)

• Experience working with CMS platforms (e.g. Strapi, WordPress or similar)

• Familiarity with marketing automation, campaign management, and analytics tools

• Ability to use AI tools to optimize content creation, campaigns, and workflows

• Strong understanding of key B2B marketing channels (content, email, social, events, paid, SEO)

Nice to have

• Experience with Account-Based Marketing (ABM) or Persona-Based Marketing

• Experience working in a matrix organization or with multiple business units