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Head of Marketing

  • Remote, Hybrid
    • Kraków, Małopolskie, Poland
    • Kielce, Świętokrzyskie, Poland
    +1 more
  • Operational Teams

Job description

At VirtusLab Group, we build future-ready software that helps businesses reach peak performance. Now, we’re looking for a confident and strategic Head of Marketing (HoM) who will lead and activate marketing across the entire VirtusLab Group, including VirtusLab, plus three specialist & unique brands (Softwaremill, Sensinum, and ReasonField), to deliver growth, greater visibility, and market traction. 

Job requirements

Your mission:

From Day 1, you’ll:

  • Activate marketing across all brands – work closely with existing marketing teams (VL & SML) to launch campaigns, build thought leadership, and create compelling content for technical and business audiences.

  • Lead US expansion – drive visibility and engagement at key US events, build awareness through storytelling and case studies, and generate the first qualified pipeline from the US within 90 days.

  • Showcase European excellence – promote VirtusLab Group expertise in Developer Experience (DX), Data (AI/ML), and Scala, across Europe and the US.

  • Unify and differentiate – establish VirtusLab as the Group parent brand while strategically positioning and activating sub-brands where relevant.

  • Act as a visible and authentic ambassador of VirtusLab Group - sharing our story across public channels, conferences, and executive communities to build trust and recognition.

  • Leverage modern AI tools – apply mAI-driven tools to boost team productivity, campaign impact, and marketing efficiency.

  • Cooperate with Tech Executives and CxOs – offering insight, strategy, and confidence in marketing-led growth.

What we expect in general:

  • ~10 years of senior marketing experience in IT consulting or professional IT services.

  • Technical audience fluency – deep understanding of developer ecosystems, with the credibility to speak to experts in Scala, AI/ML, and DX.

  • Revenue-focused Marketing – proven success in demand generation, ABM, and digital campaign execution that delivers pipeline and revenue.

  • Modern marketing operations mindset – hands-on experience with automation tools and marketing analytics.

  • Leadership strength – skilled in leading high-performing, cross-functional marketing teams in global, fast-moving environments.

Nice to have:

  • Experience with global brand expansion, ideally from Europe to the US — with measurable increases in brand equity and market traction.

  • Multi-brand strategy expertise – successful integration of acquired or specialist brands under one marketing vision.

Full job description ➡

https://careers.virtuslab.com/job-offer/head-of-marketing/

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